Under Armour spotlights Alpha Kappa Alpha for their new “Sisterhood in Style“ social media campaign for the UA Echo sneaker.

The campaign spotlights historically Black colleges and universities (HBCUs) and Greek life. Shot on the campuses of Bowie ...

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Cam Ward, Miami Hurricanes quarterback, has signed an endorsement deal with Under Armour. He is a top contender for the 2025 NFL Draft. Ward becomes the first potential No. 1 pick to join Under ...

To celebrate MLB Opening Day, Under Armour has designed a custom-designed pair of "Phantastic" cleats for Harper, paying homage to his love for the legendary Phillie Phanatic. The colorway ...

Now, with founder Kevin Plank – an ardent President Trump supporter – back as the top boss, Under Armour is reviving old relationships. Nike had been the main supplier of cleats and gloves ...

Baltimore-based Under Armour will supply cleats and gloves to the National Football League under a long-term deal announced Tuesday. Rival Nike had extended its exclusive uniform partnership with ...

Under Armour is back as an NFL partner. Five years after the previous Under Armour and NFL deal ended, the two parties have announced a long-term partnership that makes Under Armour an official ...

Bryce Harper and Under Armour unveiled the "Bring the Juice" colorway for the Harper 9 cleats and shoes on Tuesday, with the Philadelphia Phillies holding their spring training in Clearwater ...

And in June, the Dallas Mavericks guard shined the spotlight on his dad like never ... that Embiid’s deal with his former brand home, Under Armour, expired in October 2023.

Even better, Jefferson used the national spotlight to debut a luxurious pair of custom Under Armour football cleats. Under Armour created a special player-exclusive "Chrome 18" colorway for Jefferson.

That is why Under Armour added a peeled-back metal foil and purple flame on the upper, as well as a unique solar chrome plate. And of course, the Blur cleats unique build and flexible design helps ...