When it launched the GFX 50S in 2017, Fujifilm made a momentous decision to skip past full-frame sensors and go straight to medium format. The idea was to offer higher quality for studio ...

Fujifilm has announced a new medium format camera, the GFX 100S. This new model is essentially a smaller, more accessible version of the GFX 100, which was released in 2019 for $9,999.95.