Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? The post Does your team struggle to evaluate creative ideas? You’re not ...

Just under half of marketing leaders (43%) see C-suite influence as crucial, compared with just 23% of what the WFA describes ...

Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s ...

More than ever, advertising agencies are acting as principals rather than agents. That means they acquire media - therefore becoming the owner, or "principal," of that media - and then resell the ...

Now, just a couple of weeks after Jared’s recognition, the Association of National Advertisers (ANA) has been honored by the WFA (World Federation ... U.S. More than ever, advertising agencies ...

The S4 Capital boss today said uncertainty around tariffs would make for tough trading in 2025. He’s not the only one in ...

Please note that you will still see advertising, but it will not be personalised ... later in 1969 and the Women's Football Association (WFA) was formed. Once the WFA was formed, the results ...

The penetration of in-housing in Australia stands at 78%, second only to the US. A 2023 survey from the WFA concluded that 66% of brands have in-house agencies, with 21% actively considering the ...

All winning or stakes-placed progeny are listed for North American performances within the previous seven days. Winners are updated on the list only when the information on new winners is ...

Halo CMM incorporates an innovative set of technologies that empower local markets to use data assets like panels and exposure events to create measurement reports that are available via a set of Halo ...