Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? The post Does your team struggle to evaluate creative ideas? You’re not ...

Wheldon steps into the role for the second time and replaces Mastercard’s chief marketing and communications officer Raja ...

Industry veteran David Wheldon, currently chief brand officer of lottery operator Allwyn, is taking over as president of the World Federation of Advertisers (WFA.) He succeeds Mastercard's Raja ...

Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s ...

More than ever, advertising agencies are acting as principals rather than agents. That means they acquire media - therefore becoming the owner, or "principal," of that media - and then resell the ...

Now, just a couple of weeks after Jared’s recognition, the Association of National Advertisers (ANA) has been honored by the WFA (World Federation ... U.S. More than ever, advertising agencies ...

This is reshaping advertising, creating a surge in demand for sustainable media strategies. For example, the World Federation of Advertisers (WFA) has created the Planet Pledge, inviting leading ...

The S4 Capital boss today said uncertainty around tariffs would make for tough trading in 2025. He’s not the only one in ...

Advertising In November, then-Commissioner Martin O’Malley ... By the way, the search for waste, fraud and abuse — call it WFA — has a long and discreditable history. Ronald Reagan pledged to ferret ...

Yes, through the World Federation of Advertisers (WFA), our media forum committee ... Q: Any final thoughts on the future of advertising in India? The advertising industry is evolving rapidly.

“Creativity is the lifeblood of our industry and a core driver of growth,” said WFA CEO Stephan Loerke. “Sadly there’s often a suboptimal creative process that delivers sub-par result ...