WFA head of policy Gabrielle Robitaille gives The Drum a rare glimpse into what the world’s biggest brands are saying behind ...

Twitch has struck a deal with Elon Musk's X (formerly Twitter) to eject itself from a lawsuit over an ad boycott shortly following Musk's takeover of Twitter in October 2022.

Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

Brands remain determined to increase influencer marketing spend, according to a survey from the World Federation of Advertisers. The influencer marketing industry has grown over $22 billion since 2016 ...

Brand budgets for influencer marketing will continue to rise, with 54% of multinational brand marketers saying they plan to ...

However, the person can still be considered for appointment as a qualified candidate in that appointment process if, when this person applied: They were in the area of selection of the advertised ...

The integration adds Compliant's data integrity signals to Fiducia's TrueCPM metric – which was first introduced in the 2023 ANA Programmatic Media Supply Chain Transparency Study, as a single ...

Industry veteran David Wheldon, currently chief brand officer of lottery operator Allwyn, is taking over as president of the World Federation of Advertisers (WFA.) He succeeds Mastercard’s Raja ...

Amazon's stock dipped due to trade uncertainty, but AWS and digital advertising are driving substantial operating profit growth, making the stock undervalued. AWS, contributing significantly to ...

Industry Shift Toward Data Integrity Compliant's recent integrations with Scope3, Premion's Octillion DSP, and Peer39 mark a pivotal shift toward data integrity in advertising—replacing waste ...

PETALING JAYA: Despite its benefits, the work-from-anywhere (WFA) policy, introduced by Indonesia to stagger travel time and ease traffic congestion during festive seasons, may not be suited for ...