Brand budgets for influencer marketing will continue to rise, with 54% of multinational brand marketers saying they plan to ...

Industry veteran David Wheldon, currently chief brand officer of lottery operator Allwyn, is taking over as president of the World Federation of Advertisers (WFA.) He succeeds Mastercard's Raja ...

X alleges a raft of companies conspired with the World Federation of Advertisers (WFA) and its affiliated body, the Global Alliance for Responsible Media (GARM), to pull advertising after the then ...

After a long and distinguished career in brands, David Wheldon did not need the challenge of returning as WFA president. But such is the marketing veteran’s regard for the organization ...

It is somewhat of a homecoming for Wheldon, who previously served as WFA president from 2015 to 2019, and was awarded an OBE by King Charles III for services to advertising in 2021. He will be ...

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