With the expected continued slide of Warner Bros. Discovery‘s linear TV business, S&P Global Ratings has cut the media company’s credit rating to junk status. On Tuesday, S&P lowered its ...

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

It’s almost always the wrong solution to a much bigger problem. Back in 2023, when Warner Bros. Discovery dropped the “HBO” from HBO Max and renamed the service simply “Max,” I wrote ...

Warner Bros. Discovery characters appear in movies, TV shows, comic books and videogames. Now the company wants to make a new effort to book them cameos in commercials. As part of a new initiative ...

That's why it made absolutely no sense at all for Warner Bros. Discovery to remove the name of one of the most respected brands in show business, truncating HBO Max to just Max. HBO hasn't gone ...

Good afternoon from Los Angeles. It’s good to be home. I’ve just returned from New York, where I visited Saturday Night Live, saw Succession star Sarah Snook on Broadway and attended a Lady ...

It’s not Max, it’s HBO Max. Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history.

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, which aims to “recapture the magic of the original IP through a ...

May 14 (Reuters) - Warner Bros Discovery (WBD.O), opens new tab is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company ...

HBO Max is making a comeback—again. Warner Bros. Discovery has announced that it’s rebranding its streaming service from Max back to HBO Max, just a year after dropping the “HBO” label in ...

Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the launch of WBTV Hispanic Stream. WBD USH is offering advertisers new ways to ...