WITH THE RISE of internet usage, the methods of persuasion have been transformed. There is a new breed of endorsers that promote opinions, analysis of events, and, of course, products and services.

That’s the lesson: direct attention with intention. Don’t pitch the product. Show the life it makes possible. The relieved ...

OpenAI’s GPT-4 is much better at getting people to accept its point of view during an argument than humans are—but there’s a ...

The high court is stretching an interpretive philosophy to the breaking point to avoid confrontations with Trump.

Laura Piani's rom-com about a love-challenged French writer is more "Persuasion" than "Emma," but still finds its own pains ...

President Trump’s talent for colorful, persuasive branding is turning a strength of Democrats against them. The party’s ...

Strategically defying expectations can lead to positive outcomes, particularly in areas like social interaction and personal ...

A psychologist reveals that relying solely on facts often fails to sway those with opposing views. This article explores more ...

Yurgir is an Orthon (a type of D&D devil) who was cursed to be trapped inside a Sharran temple until all of its guardians are ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

President Donald Trump goes to Capitol Hill on Tuesday seeking to unify divided House Republicans on the multitrillion-dollar ...