WITH THE RISE of internet usage, the methods of persuasion have been transformed. There is a new breed of endorsers that promote opinions, analysis of events, and, of course, products and services.

Apple’s ‘Evil Steve’ test sets the standard for digital persuasion ethics in today’s AI and data-driven world.

For a new study, Yale SOM’s K. Sudhir and his co-authors used machine learning to break down effective persuasion into ...

That’s the lesson: direct attention with intention. Don’t pitch the product. Show the life it makes possible. The relieved ...

OpenAI’s GPT-4 is much better at getting people to accept its point of view during an argument than humans are—but there’s a ...

The high court is stretching an interpretive philosophy to the breaking point to avoid confrontations with Trump.

Laura Piani's rom-com about a love-challenged French writer is more "Persuasion" than "Emma," but still finds its own pains ...

Strategically defying expectations can lead to positive outcomes, particularly in areas like social interaction and personal ...

Lawyers love Jane Austen, disproportionately—often rabidly—so. A leading London jurist once memorably quipped of his devotion: “I read all six of Austen’s books every year, because if I didn’t, I ...

Yurgir is an Orthon (a type of D&D devil) who was cursed to be trapped inside a Sharran temple until all of its guardians are ...

Expedition 33 and The Elder Scrolls IV: Oblivion Remastered, and we’ve got tips for getting you started on the right foot regardless of which one you might be playing. We’ll also help you master the ...