The principle of “liking.” The best example is the famous “Tupperware party.” The reason it works is that the group that came ...

Learn how the most effective leaders go beyond formal position authority, leveraging the psychology of influence and persuasion to inspire and guide others.

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

You need to give your reasons, otherwise your reader may not believe you! A good way to make your writing more persuasive is to think of the following: ** P **ersonal - keep your writing friendly.

You need to give your reasons, otherwise your reader may not believe you! A good way to make your writing more persuasive is to think of the following: ** P **ersonal - keep your writing friendly.