The focus is on blurring out the lines, pores and smoothening the skin’s surface. Some dub it "cloud makeup," likening it to ...

I tried the E.l.f. and Milk Makeup Hydro Grip primers. Read more to see which primer helps your makeup grip better, is more ...

One editor puts three different primers to the test during a sweaty three-day weekend at Coachella festival. See her results ...

Maybelline has a new skin primer on the market called the Grippy Serum Hydrating Grip Primer Makeup and the skincare-inspired ...

Festival season is the perfect excuse to get bold and playful with your beauty looks, think glitter, graphic liner, and foiled lids. With long days, heat, and dancing, keeping it all in place is the ...

You may have had a go-to makeup primer for years, but all of the sudden… it’s not getting the job done like it once did. It’s normal for your skincare needs to change over the years—especially once ...

This eyeshadow quad from Covergirl makes applying eye makeup easier than ever with four neutral shades that are designed to ...

In an advertisement for e.l.f. Cosmetics, Jennifer Coolidge sat in front of a vanity packed with beauty products, wearing a ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

FEMAIL reached out to beauty experts to find out the easiest ways to guarantee your glam stays put and looks natural on a ...