The arrival of ads in AI Overviews marks a big shift for Google search, though it's still unclear how the new ad format will ...

Search Engine Land » PPC » Ad strength in Google Ads: Why Average is better than Excellent Chat with SearchBot Please note that your conversations will be recorded. There’s an ongoing debate ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns ...

The feds said Google should be required “as soon as possible” to sell Ad Exchange, or AdX, its in-house ad marketplace that connects advertisers to publishers, according to a filing late ...

The proposal comes just weeks after U.S. District Judge Leonie Brinkema found Google had a monopoly over two separate markets in the ad tech space ... said in a statement at the time.

Not so fast, says Google. In an unusual move, Google issued a statement late in the day after Cue's testimony to dispute the implication that it may already be losing its monopoly. During ...

Google's illegal monopoly control over the internet ad market may lead to it having to sell off AdX and DFP if the U.S. Department of Justice has its way. U.S. regulators have been on a tear in ...

The DOJ seeks the forced sale of Google's publisher ad server and ad exchange tools, critical for online publishers. Google argues this would harm internet users, while the DOJ aims to restore ...

If the DOJ gets its way, that would result in Google breaking up major ad platforms AdX and DFP. Google has been in a bit of hot water for, well, a long time, thanks to its near-total domination ...

The US Department of Justice filed a plan in court to make Google divest its advertising marketplace and ad management platform, part of a proposal to address the company’s “decade-long ...

Google has rolled out new AI-driven ad tech offerings focused on what the tech company has identified as the four key behaviors of consumers: streaming, scrolling, searching and shopping.

ALEXANDRIA, United States — Google on Friday faced a demand by the US government to break up its hugely profitable ad technology business after a judge found the tech giant was commanding an ...