A target market is the group of customers your business pursues with marketing and promotions. A varied target means your audience has a wide array of demographic and lifestyle qualities that make ...

Not being part of the target market for which we are preparing marketing strategies is perfectly normal. But our own assumptions and biases mean we have to pay extra attention to ensure a campaign ...

Market research is the cornerstone of identifying your target market. This involves gathering data about your potential customers, their demographics, preferences, behaviors and needs.