The pivot worked, turning The Weeknd into an edgy manifestation of ... not engage with an avatar. The further you stretch a persona, the more it falls apart, and in the social media age, no ...

Hurry Up Tomorrow is here at last — here’s everything you need to know about the latest and potentially last The Weeknd album. The overriding feeling of Hurry Up Tomorrow is a party at or for the end ...

This week's Five Burning Questions looks at The Weeknd's impressive sales debut for his rumored final LP under his current ...

The Weeknd has teamed up with Spotify and XO to create merchandise to celebrate the installation of the Hurry Up Tomorrow Pop-Up Experience at the Rockefeller Center in New York.

The Weeknd‘s newest album Hurry Up Tomorrow dropped ... I think the industry and public alike need to see the transparent system truly at play for the win to be celebrated, but it’s an ...

The pivot worked, turning The Weeknd into an edgy manifestation of pop's baser instincts ... Fandoms want to feel like they know their stars, not engage with an avatar. The further you stretch a ...

Abel Tesfaye's hedonistic alter-ego meets his end on Hurry Up Tomorrow, forcing listeners to ask just who we've been partying with all this time.