Streetwear brand Playa Society has some of the most creative women's sports merch in the biz, and their Black History Month ...

Dove is going all in on Gotham FC, signing a record-setting back-of-jersey deal while investing the club's efforts to keep ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

It’s one thing to control the pace of play on ice, another entirely to govern the speed and direction of the sport.

If you paid attention to the Super Bowl commercials, you probably noticed the best featured women athletes and positive messaging about girls sports.

With expectations growing, the Trojans’ sheer talent has required constant adjustment from both players and Gottlieb, who ...

The unveiling of MLS clubs’ 2025 adidas jerseys arrives during a period of tremendous momentum behind the sport of soccer in ...

Take a look back at Iowa's thrilling victory over No. 4 USC as the school retired Caitlin Clark's legendary No. 22 jersey at Carver-Hawkeye Arena.

The 2025 NBA All-Star Game, set for Feb. 16 and televised on TNT at 8 p.m. ET, will have a new format that features a ...

WEST PALM BEACH, Fla. (AP) — As a student, Donald Trump played high school football. As a business baron, he owned a team in ...

This year’s Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty ...