But, perhaps more notably for right now at least, Fujifilm has just dropped a huge bundle of firmware updates set to hit a wide range of the company’s X-series and GFX-series cameras.

Fujifilm introduces the GFX100RF, setting a new standard for large format photography in a lightweight, fixed-lens package.

Fujifilm has officially confirmed the date and place for its next big announcement event. The next Fujifilm X Summit will be held in a fortnight's time in Shanghai China on June 12.

Fujifilm released a second teaser trailer on its YouTube channel, signaling a May 22 announcement for its latest camera.