“Find Zara clothes at Shein for twice as cheap!!!! Every day new clothes!!” No hand in the game of fast fashion is innocent, but in this horrible battle of fast fashion vs ultra-fast ...

But as regulatory scrutiny tightens in key markets, could the tide be turning? The latest challenge comes from the U.S, where ...

Some young shoppers will continue to buy from the fast fashion giant despite concerns over how workers are treated.

and Zara. Meanwhile, Amazon has launched a new low-cost storefront to tackle Chinese e-commerce platforms, and now is planning to targeting the low-cost fashion segment in the US, one of Shein's ...

It will also take on smaller fashion brands, along with Shein's own major rivals like Forever21, H&M and Zara, who have seen their presence increase in India's urban pockets recently.