A video showing Sydney Sweeney in tears has been circulating in the wake of the controversy surrounding American Eagle‘s ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

Actress Sydney Sweeney is coming under fire for having "fake melons" as she poses by the pool in a tropical bikini!

In the recent viral debate surrounding American Eagle’s “great jeans” ad campaign with Sydney Sweeney, which used a double ...

Sydney Sweeney has been at the center of growing backlash after fronting a controversial new campaign from the popular ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

A little over a tenth of Americans found Sydney Sweeney’s recent American Eagle ad campaign offensive, according to a new poll. When asked in the Economist/YouGov poll about the ad campaign, 12 ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

Nearly three weeks in, it's getting difficult to remember what everybody was so mad about—or if more than a handful were ever mad at all.