Has Apple, the biggest company in the world, bungled its generative artificial intelligence strategy? The respected analyst ...

Did you turn off Apple's AI tools only to find them active again? You can turn them all off or deactivate individual ones.

Doubts emerged in the tech community following a sharp critique of Apple from prominent analyst John Gruber in his blog post ...

More specifically, WWDC 2025 affords Apple the opportunity to reset the discussion around what's coming to Siri and when. And ...

Theories vary on why Apple is having trouble seizing the AI moment. For Marcus Collins, marketing professor at the University of Michigan, Apple’s struggles with genAI and Siri in particular may be ...

A Canada-wide class-action lawsuit has been launched in B.C. alleging Apple Canada engaged in misleading advertising when it marketed the iPhone 16, by promising it would include innovative artificial ...

Volatility has returned to the financial markets. Students of Warren Buffett's priceless teachings know that fear creates ...

After over promising and under delivering with Apple Intelligence the company is now taking a much more subdued approach for WWDC 2025.

Apple is allegedly working on an AI-powered doctor, as well as a revamped version of the Health app and a brand new health coach, under the codename Project Mulberry.

Explore guidance from Microsoft on how to design, build, and test AI systems.