At issue is a full-page New York Times ad, paid by Walmart heiress Christy Walton, highlighting upcoming protests.

While the "No Kings Day" ad did not mention Trump by name, its emphasis was widely interpreted as a critique of his agenda.

Shopping conglomerate Walmart is under fire from conservatives, with some even going so far as to call for a boycott of the ubiquitous chain. To the chain's chagrin, this ire has nothing to do with anything it has done or sold.