On Royal Caribbean’s ships, Starbucks drinks are not included in any drink package, while hand-crafted beverages from Café Promenade (which use Starbucks coffee) are. Plus, the beverages sold at Starbucks are significantly more expensive than comparable drinks served at the alternative.

Norwegian Cruise Line (NCL) has placed an order for four giant new cruise ships. This reflects a cruise marketing strategy that emphasizes ships as floating resorts.

The new project will replace an outdated and failing cruise port facility with a state-of-the-art pier designed to accommodate more and larger cruise ships in a sought-after destination. While the port’s development received green-light approval in August,

Royal Caribbean announced the name and home port for its third Icon-class ship that is set to inherit the title of world’s largest cruise ship when it debuts in 2026.