News

With Cord Cut, Can Old TV Brands Take Off On Streaming?
As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...
Interaksyon on MSN13h
The rebrand that went full circle: HBO Max to new HBO Max
Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...
Upfronts 2025 Takeaways & Report Card: Amazon and Netflix Return Strong, Scripted Programming Purged on Broadcast
Music always plays a large role at the annual TV upfronts, as media buyers, journalists, execs and other attendees are ...
S&P Downgrades Warner Bros. Discovery To Junk Status On “Weak Credit Metrics” That Would Get Worse If Company Splits
S&P downgraded Warner Bros. Discovery to BB+ amid continued revenue and cash flow declines at its linear TV operations.
Warner Bros. Discovery Downgraded to Junk Status Credit Rating by S&P
Warner Bros. Discovery was downgraded to junk status by S&P Global Ratings on Tuesday due to its lagging TV business ...
Warner Bros. Discovery’s Credit Rating Cut to Junk Status by S&P, Citing Weak Linear TV Outlook
Declines forecast for Warner Bros. Discovery's linear TV business led S&P Global Ratings to cut the media company's credit ...
The Streamable on MSN21h
Will Discovery shows still stream on HBO Max after the name change?
According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.
HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...