If you were looking closely at the new Galaxy S25 series (more on that later), you might have noticed the phones — which come with Gemini preinstalled — sported a new UI for Google's AI assistant. Almost immediately after Samsung's Unpacked presentation concluded, a wave of users on other Android devices started noticing the new UI.

At Samsung’s Unpacked 2025 on Wednesday, the company unveiled the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra. Google marked the occasion with a slew of At Samsung’s Galaxy Unpacked event, the company unveiled an improved Gemini assistant,

Samsung’s Galaxy S25 is a great device, and it does genuinely raise the bar on smartphone AI. But for home and business users, the fact this is a device that’s all about AI has come too soon for its buyers to fully understand how to stay AI-safe, or even the questions they should ask. All that should be factored in to any decision to switch.

It's becoming more and more clear that you simply cannot launch a new smartphone these days without paying loads of attention to the included AI assistant. This is as true as ever with today's launch of the Galaxy S25 series,

Samsung's new Galaxy S25 Ultra ad focuses on Google’s Gemini AI, sparking debate and mixed reactions. Explore the controversy and consumer responses.

As usual, the Galaxy S25+ is the larger of Samsung’s two standard models, with a 6.7-inch display. By comparison, Google has shrunk things with its Pixel 9 Pro this year, moving down to a 6.3-inch display; you’ll have to opt for the Google Pixel 9 Pro XL if you want the full-sized model.

Samsung's new AI-forward flagship smartphones are on deck. The South Korean tech giant unveiled the Galaxy S25, S25+, and S25 Ultra during its Galaxy Unpacked livestream on Wednesday, Jan. 22, showcasing their sweeping integration of AI features but otherwise minimal spec upgrades.