E ven before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

Gen Z doesn’t shop like their predecessors. They’ve grown up in a world shaped by social media, rapid tech advancement and ...

The rise of Gen Alpha represents a fundamental shift in how we interact with money and commerce. By understanding the ...

Mr. Lindsay, a teacher-turned-Tiktok star who has gone viral for explaining words that younger generations are using, stops ...