Who needs a party dress in 30 minutes? Gen Z, whose personal style is driven by trends, the internet, and never being caught ...

Know all the generations by birth year and what they tell us. Understand the social, historical, and generational gaps that ...

There's: "A noticeable change in student focus and engagement in school, all in regard to Gen A," Matt Eicheldinger told Newsweek.

The lexicon surrounding money and wealth is changing, and it might sometimes sound like a different language. Find out what these slang terms for money mean.

USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products ...

The number of teens who believe they'll attend a four-year college after high school has dropped 25 percentage points since ...

E ven before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

According to Denim Dudes founder Amy Leverton, several cultural undercurrents are shaping denim trends for Fall/Winter ...

As Generation Z enters the workforce in a serious way — and Gen Alpha gets set to join them — the lexicon surrounding money and wealth, as well as the appearance of both, has drastically shifted.

Gen Z doesn’t shop like their predecessors. They’ve grown up in a world shaped by social media, rapid tech advancement and ...

As a survey claims to find the unhappiest age group, six writers aged between 13 and 81 explore what was good and bad about growing up when they did Gen Alpha V Gen X : A discussion between John ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.