In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return to the more recognisable and prestigious 'HBO Max'. The reversal comes just one year after the initial rebrand aimed to broaden the service's identity beyond high-end television.

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name changed to Max two years ago.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin and keeping Max—it will relaunch itself as HBO Max.

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

IT: Chapter One and IT Chapter Two: were directed by Andy Muschietti, who is also the creator of this upcoming HBO Max adaptation. He's joined by his sister Barbara Muschietti and IT: Chapter Two ’s screenwriter, Jason Fuchs, who serve as co-creators on the nine-part series.

After a disappointing end on Max, Netflix saves this beloved kids' television series, bringing new episodes back to screens and delighting fans everywhere.

Sesame Street is finding a new home on Netflix, the company announced Monday. Season 56 will kick off with new episodes to air later this year, along with 90 hours of past episodes available to Netflix's global subscriber base.