McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Others lamented the absence of wraps from the Angus Snack Wrap line (featuring half an angus burger patty), which came in ...

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

The Snack Wrap was discontinued in 2016, but McDonald's has now officially re-released the menu item at participating locations. Here's what we thought.

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

McDonald’s slow return of its Snack Wrap paved the way for one of the strangest battles in the ongoing fast-food war.

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

The Snack Wrap — a tortilla full of chicken, lettuce, shredded cheese and sauce — was introduced by McDonald's almost two decades ago to make it easier to eat its chicken on the go. But it was ...

When McDonald's first launched the Snack Wrap back in 2006, it became a sleeper hit for those who craved something a bit lighter than a burger on their fast food runs.