Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

A trailblazing network of professional athletes’ mothers, League of Industry Moms, is changing how silent investment partners ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Zelus, Nike’s exclusive authorised licensee for team sports, has received investment from private equity investor Sullivan ...

The Portland Thorns of the NWSL will soon get a new training center. And in a first-of-its-kind design, the team will share ...

Nike released its first Super Bowl commercial in nearly three decades. The ad spot, which aired during a Super Bowl LIX clash between the ...

Only about 1% of the nearly 3,000 billionaires in the world are Black. While we all have our feelings about billionaires, ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

Katelyn Tuohy will on Saturday, Feb. 8, run the 3,000 in Millrose Games, where she set the 3K NCAA record in 2023.

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Nike appeared to take a brutal shot at Patrick Mahomes with a commercial celebrating the Eagles' Super Bowl win.

Nike has hired BYU’s Diljeet Taylor to coach one of its ... 12 title and national championship this past cross-country season. Taylor’s collegiate and professional runners made headlines last weekend ...