Purdue had a terrific month at the NIL Store, finishing in the top 10 in sales for May. It was one of four Big Ten schools to ...

Amidst an ever-changing era of collegiate athletics, Texas Governor Greg Abbott signed a new law into action on Thursday.

Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of ...

California has NIL provisions in its bylaws. Thirty high schools have NIL permissions. California allows student-athletes to ...

Five-star Nate Ament signed a multi-year Reebok NIL deal as Tennessee’s Nike contract nears its 2026 end. Could it impact ...

A Texas bill that would drastically change NIL payments to student athletes is awaiting Gov. Greg Abbott's signature.

UCLA NIL collective Men of Westwood's Ken Graiwer talked with BruinReportOnline and in this excerpt, he broke down the ...

Michigan’s new star RB, Justice Haynes secures equity in Loom Juices, showing the future of athlete-brand partnerships in the ...

The portion of the NIL era that seems to bother Tracy Lawrence the most is that there’s seemingly no rules or regulations to ...

His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie ...

House Bill 126 widens existing NIL legislation so that athletes can be paid NIL compensation directly from their universities ...

Michigan commit Bear McWhorter launched The Brother Bear Foundation to raise money to help families with the cost of adoption ...