Texas Tech is in the NCAA softball world series final because of a Stanford transfer who couldn’t see past $1 million ...

The USC Trojans have become one of the programs at the forefront of the Name, Image, and Likeness era. It makes a ton of ...

When NiJaree Canady enters the circle, it is often goodnight for the opposing lineup. Texas Tech's star pitcher gave up just ...

Michigan running back Justice Haynes has secured a new NIL deal that includes an ownership stake in a growing company. On ...

Michigan's Elite RB Turns Heads by Making Major NIL Move originally appeared on Athlon Sports. The college football transfer ...

USC Running Back Makes Major NIL Announcement on Monday originally appeared on Athlon Sports. The USC Trojans' 2025 college ...

The bill permits institutions to pay athletes directly but comes with other unique elements which could spark debate.

According to reports, Cooper Flagg potentially made a staggering amount in NIL during his time with the Duke basketball ...

Indiana's strong NIL resources helped Darian DeVries overhaul Hoosiers roster ...

Instead of fleeing for an uncertain NBA future, talented college basketball players can run it back on campus, where they can ...

Cooper Flagg may have earned much more through NIL deals in a single season at Duke than he will in salary during his rookie ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...