Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of ...

Kentucky basketball legend, John Wall opens up about the impact of NIL, why he’s glad he missed it, and how much he might’ve ...

In a recent sit-down with Bob Costas, longtime sports journalist Howard Bryant revealed that Flagg cleared over $28 million ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...

It was a surprise to Teri Moren that IU women's basketball's most prolific 3-point shooter transferred. It's caused her to reflect on how she can be better.

Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a ...

Former UT player Zakai Zeigler challenged NCAA rules seeking compensation for his NIL amid the DOJ interest, hoping to secure ...

Duke’s standout freshman Cooper Flagg has raised eyebrows with the revelation of his massive $28 million NIL earnings.

Basketball analyst Aaron Torres believes the days of young college basketball stars jumping straight to the NBA could be over soon.

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

Elijah Jeudy, a defensive tackle at Nebraska, says NIL helps him provide for his family. But the changing landscape will see ...