Instead of fleeing for an uncertain NBA future, talented college basketball players can run it back on campus, where they can ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...

In this era of Name, Image and Likeness (NIL), teams are assembled via cold, hard cash. Anthony Davis went through the ...

Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a ...

Another contender for that award also turned down the NBA. Auburn guard Tahaad Pettiford turned down a potential late ...

Florida basketball guard Xaivian Lee will reportedly earn over $6 million through NIL and a shoe deal for the 2025-26 season, ...

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

Yaxel Lendeborg felt like he had the toughest 2025 NBA Draft decision of any early entry candidate. The 22-year-old big man ...

Kentucky's Otega Oweh had a decision to make as the NBA draft withdrawal deadline approached because of NIL, which has been a ...

Bill Self is opening up about the changes in college sports. The veteran coach has seen a lot in his lengthy career, including in the last 22 seasons at Kansas.

Florida landed one of the top spring transfers in college basketball with Princeton guard Xaivian Lee. The former Ivy League ...

In multiple ways on display this spring, college players being able to earn substantial money for playing is benefiting men’s college hoops.