The Paramount Global and Nielsen impasse enters its second month. Nielsen’s last agreement with Paramount expired at the end of September, and while the two parties continue to talk, five weeks ...

Paramount Global’s partnership with Nielsen, on hold since Oct. 1, challenges Nielsen’s ratings measurement dominance and highlights how the upended TV ecosystem is impacting the advertising ...

With just hours to go before its CBS television network televises what is certain to be a heavily watched debate between two candidates for Vice President of the United States, Paramount Global ...

Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

That’s according to Nielsen’s media distributor Gauge report, which tracks how much time viewers spend watching TV across the ...

Nielsen has reportedly signed a landmark multiyear agreement with the WNBA and NBA to provide official viewership measurement across linear television and streaming platforms. Such a deal would be the ...