Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix series "Power Moves with Shaquille O'Neal." ...

In a new television series, basketball legend Shaquille O’Neal takes center stage as he works to revive the Reebok brand ...

In October 2023, Shaquille O'Neal assumed the role of Reebok's President with an aim to lead the company in a new direction.

In 2005 Miami Heat center Shaquille O'Neal, left, and Philadelphia 76ers guard Allen Iverson were rivals. Now they’re teammates for Reebok, as shown in the Netflix docuseries “Power Moves.” ...

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped ...

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped ...

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make ...

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped ...

He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq. Iverson's signature shoes, The Question and The Answer, were some of the top sellers ...