Samsung calls this phone Ultra because everything is supposed to be ultra. But the regular S25 and S25 Plus have a lot of its best specs and features and cost much less.

All this to say the Galaxy S25 ($800), Galaxy S25+ ($1,000), and Galaxy S25 Ultra ($1,300) are powerful, reliable, and well-equipped smartphones. They're excellent upgrades if you're coming from a three or four-year-old device. They're just not otherwise interesting or exciting.

The rear camera array represents the only other notable hardware difference between S25 Ultra and S24 Ultra. Namely, the ultrawide lens has been upgraded from 12MP a year ago to 50MP this year. Aside from that, everything else is the same: a 200MP wide lens, 50MP telephoto lens, and 12MP selfie camera.