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iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Nowadays, video ads spread through numerous online platforms, and are being watched by millions of viewers worldwide. Big brands gauge the liking and purchase intent of their new ads, by analyzing the ...

iMotions DMS ET supports validation for the following from the Euro NCAP Protocol: Long Distraction, Short Multiple Distractions (VATS) and Phone Use. Our team of experts are ready to answer any ...

The Quirk’s Events are two-day gatherings of client-side researchers and their supplier partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research.

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Understanding audience and consumer engagement is more crucial than ...

The Uncanny Valley affects trust in human-robot interaction, making near-human robots appear unsettling. Eye tracking and facial expression analysis reveal how subtle imperfections in movement and ...

Areas of Interest (AOIs) are the powerhouse of eye tracking analysis. AOIs are shapes drawn on stimuli in a study so that the data can be separated by location on the screen. Eye-tracking metrics such ...

Most people will be aware of the motivational phrase “keep your eye on the ball” to imply that this is no time for mistakes and impulsive decisions. What most people might not be aware of, however, is ...

When it comes to measuring physiological responses such as stress, arousal, or emotional engagement, a galvanic skin response (GSR), sometimes also referred to as electrodermal activity (EDA), device ...