iMotions DMS ET supports validation for the following from the Euro NCAP Protocol: Long Distraction, Short Multiple Distractions (VATS) and Phone Use. Our team of experts are ready to answer any ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Nowadays, video ads spread through numerous online platforms, and are being watched by millions of viewers worldwide. Big brands gauge the liking and purchase intent of their new ads, by analyzing the ...

The measurement of attention in advertising continues to evolve, redefining how advertisers assess ad creative and media quality. In practice, the broad term “attention” encompasses direct ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Imagine standing in front of a magnificent painting, feeling a surge of emotions that transcend words. Or listening to a piece of music that sends shivers down your spine, with each note resonating ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. Think about reaching for an object. It ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

The core challenge for human behavior research is to try and make an exact science out of something that is by definition inexact, namely human emotion, and more specifically, how people display ...

The Uncanny Valley affects trust in human-robot interaction, making near-human robots appear unsettling. Eye tracking and facial expression analysis reveal how subtle imperfections in movement and ...

Meditation reshapes the brain by increasing gray matter density in regions responsible for memory and emotional regulation. It enhances neuroplasticity, reduces amygdala activity linked to stress, and ...

Discover the top 5 online survey tools tailored for insightful data collection. This comprehensive guide compares features, usability, and pricing to help you choose the best platform for your ...