Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Following the recent announcement that WPP has rebranded its media arm as WPP Media, the Irish business of the global media ...

A little bit of broadcasting history was made this week when the popular weekly radio show The Persuaders marked its 25 th anniversary. Hosted by Alex Gibson, the show is broadcast live every Friday ...

While the latest digital ad spend report from IAB Ireland shows that companies like Meta and Google continue to maintain a ...

Live from this cycle, the supermarket’s latest OOH burst brings a colourful mix of food-focused copy and mouth-watering ...

To mark its success, Boys+Girls created a simple but bold campaign called “Three is Now One” with the brand’s iconic 3 logo ...

Global ad investment has more than doubled over the past decade, with Alphabet, Meta, and Amazon accounting for more than 70% ...

Core has launched a new brand platform for retailer Currys called “For the Tech You Love”. The campaign is designed to ...

We’ve seen proof of the power of negativity for ourselves through our own research from The Interesting Index, our quarterly ...

Vodafone Ireland has launched a new multi-platform campaign called “A Stranger’s Tale,” that is centred around a six-part ...

According to Pat Stephenson, chief relationship officer of Boys + Girls, explains: “ We wanted to build on the success of the core idea behind Burglar Bootcamp, that Phonewatch is the alarm Burglars ...