Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.

While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and ...

As Omnicom eyes IPG, India becomes a focal point for futureproofing portfolios, with Sinha and Singh leading a hybrid ...

Articles written by Priyanshi Tater ...

In an attention-scarce world, design is no longer a luxury—it is the launchpad of your sales journey, says CreateBytes co-founder and CEO.

India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global ...

By turning rust from a silent nuisance into a full-blown antagonist, AM/NS India reframes how industrial tech can be marketed ...

Rasna Pvt Ltd has acquired the beverage brand Jumpin from Hershey’s India. With this acquisition, Rasna has entered the ready-to-drink (RTD) market segment of which it plans to INR 1,000 crore revenue ...

Not too long ago, marketing followed a fairly linear arc. You identified a need, crafted a message around it, and then placed it where your consumer was most likely to encounter it—on television, at ...

The 18 th edition of the three-day Goafest 2025 festival (May 21-23, 2025) scheduled to commence tomorrow at Taj Cidade de Goa Heritage and Horizon in Goa is expected to present multiple new formats ...

Generation Alpha is growing up in a world where screens are second nature, choices are endless, and influence starts younger than ever. They are not just watching; they are swiping, skipping, scanning ...