Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox ...

A Gopuff partnership encourages parents to embrace spontaneity with the chance to win free, better-for-you alternatives to the usual seasonal treats.

Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster ...