The moves away from Southwest’s simple business model and quirky traditions come as airline management faces pressure from ...

The move, including service enhancements and share buybacks, came after the hedge fund Elliott Management called for cost ...

Southwest Airlines executives on Sept. 26 unveiled their vision for Southwest 2.0, an carrier that for the first time will ...

In June, Sun Country Airlines became the eighth major airliner to fly to and from the Albuquerque airport, offering a ...

Southwest Airlines raised its third-quarter revenue forecast on Thursday and detailed a host of changes to its business model ...

The budget-travel pioneer is doing away with some hallmarks of the no-frills model that made it an industry icon, as it fends ...

Southwest will add seat selection and premium seats to its planes in 2026. This makes Southwest A-List and A-List Preferred ...

Southwest Airlines on Thursday unveiled a slew of measures to turn around its struggling business, including partnerships, ...

Southwest Airlines Thursday authorized $2.5 billion for stock buybacks to defeat a bid from activist shareholder hedge fund ...

It's the end of Southwest Airlines' open seating era. Customers will be able to get assigned seats and and pay for extra ...

A shift away from open seating is expected to begin in the second half of next year, Southwest said. DALLAS — Southwest ...