Now, Target is catching heat for releasing Pride merchandise that many feel is distinctly lacking in pride, and near close to ...

Target is going viral for a collection that features merchandise with the American flag and the word "USA" in posts that have ...

Pride Month is more than just a celebration, it’s a movement, a moment, and a message of love. Identity and acceptance. And ...

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump ...

Here are the companies that have walked back their support for Pride Month while axing DEI, some of them after decades of ...

Companies like Mastercard, Pepsi and Deloitte have pulled hundreds of thousands in Pride festival sponsorships after Trump ...

Some retailers are promoting Father's Day on their websites over Pride Month, while others are not advertising pride on their homepages at all.

In 2025, fewer rainbow logos don’t mean fewer commitments, but they do mark a strategic shift in how companies show up for ...

This June, many Target stores will feature a section of American-themed apparel in place of what had become their Pride month ...

Has "Woke" worn out its welcome? After President Trump's 2024 election, wokeness across industries has started to wane. As such, companies are scaling down or eliminating public and financial support ...

A number of major companies and sports organizations are scaling back their public-facing support for LGBTQ+ Pride Month in 2025.