Along with EGONLAB, the two labels are the only menswear brands among the finalists of the prestigious Parisian fashion awards' 2025 Grand and Special Prizes.

Adi Dassler started Adidas on August 18, 1949 introducing the now-iconi 3-Stripes to the world. Nearly 80 years later, Adidas ...

The 11 finalists’ “ability to present an innovative creative vision while addressing the concerns of our time is an ...