Takeaway: Come up with a one-page marketing plan in which 99% of the tactics are free, such as building strong relationships, using local media, posting on social media, etc. Personality, energy, and ...

There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...

According to Gartner’s 2024 CMO Spend Survey, the average marketing budget across industries is 7.7% of total company revenue ...

As one marketing executive I spoke with observed, "Five percent of marketing plans are good. Most of them suck wind." My research highlighted five common pitfalls to avoid when creating a marketing ...

Here's a marketing tip for companies on a tight budget: be provocative. That's the strategy Zillow used in its early days in ...

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

When you present your strategic marketing plan to investors or your ... in the audience for your presentation is thinking about one thing only: what's in this for me? People want to know the ...

Duke Blue Devils forward Cooper Flagg after losing to the Houston Cougars in men's Final Four of the 2025 NCAA Tournament / Robert Deutsch-Imagn Images After winning the NBA Draft Lottery this ...

you've just been the happy target of one-to-one marketing. Today, one-to-one marketing is becoming the norm in e-commerce, as huge databases of personalized information and sophisticated ...