If you're looking to build a successful loyalty program, these practical tips can help you make it worth your customers’ ...

The free flights and elite status perks offered by airline loyalty programs are ultimately designed to do one thing: Get you to spend more money with the airline. But in the past few years, these ...

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more ...

Starbucks is changing one of its most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that ...

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

When Swedish furniture giant IKEA first introduced its IKEA Family rewards program, it offered 5% off purchases to members of ...

Major hotel chains are rethinking their loyalty programs in the face of a consolidating industry and pressure from outside forces such as Airbnb. Hyatt Hotels Corporation will launch a new loyalty ...

A shakeup to the Starbucks rewards program for customers using their own ... The change begins on June 24 and could result in loyalty members receiving fewer stars for ordering drinks using ...

Paradigm Investment Group is accusing Hardee’s of employing “heavy-handed” tactics aimed at undermining franchise agreements.

One is a 10% military discount. According to the retailer’s site, it lets “active service members, veterans and their spouses ...

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