'Design shouldn't be different for the sake of it': the philosophy behind ASUS's innovative new Zenbook laptops
Featuring no pigmentation, the material offers "unmatched scratch resistance and longevity". But while it's all well and good trying to describe the material and how it's made, the only real way to get to know it is by touching it – which might explain why ASUS chose to call its exhibition at London Design Festival 'Design You Can Feel'.