A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

It has been almost two full years since adidas launched Minnesota Timberwolves guard Anthony Edwards' first signature sneaker ...

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

Both Edwards and Lyles achieved gold at the 2024 Paris Summer Olympics. Ant’s came from Team USA basketball, while Lyles won ...

First unveiled during All-Star Weekend, we'll see the arrival of the Adidas DON Issue 7 as Donovan Mitchell's latest ...

Goran Dragic, the longtime NBA and Euroleague guard, returned to adidas EuroCamp this year, bringing his career full circle ...

Sergio Rodriguez built a reputation as one of the Euroleague’s all-time greats, with a career spanning powerhouse clubs like ...

Anthony Edwards, the NBA star, is expanding his brand. Adidas will release AE 1 football cleats. The design mirrors Edwards' basketball shoe. It inclu ...