Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

Adidas quietly launched Los Angeles Lakers legend Kobe Bryant's second signature basketball shoe with minor changes.

Kevin Young and the BYU Cougars are targeting 7-foot-3 Italian center Luigi Suigo. The 2026 recruit reportedly has the ...

Adidas and Sevilla FC have signed an agreement in which the German multinational will manufacture the club's jerseys starting ...

Magic knock it out of park with new jerseys. It feels like the NBA and Nike have struggled with their jersey designs since ...

First unveiled during All-Star Weekend, we'll see the arrival of the Adidas DON Issue 7 as Donovan Mitchell's latest ...

At the Adidas EuroCamp in Italy, Derrick Rose opened up about the one opponent who truly challenged his game — and it wasn’t ...

Phoenix Mercury star Satou Sabally sent a message to Candace Parker following the announcement of her first signature PE.

Shaquille O'Neal didn't know what to expect of his son, Shareef, working for Reebok but he did have concerns on whether he ...

LaMelo Ball helped revive Puma’s NBA image with a flashy signature line and bold style that brought the brand back into the spotlight.

The never-before-seen NBA Finals between the Oklahoma City Thunder and Indiana Pacers are underway. The Thunder will play ...