Along with elevated updates to the Superstar Hi and the Adilette sandal, the WB Karintha debuts in brown suede and sequin, complementing a capsule of co-branded essentials.

Adi Dassler started Adidas on August 18, 1949 introducing the now-iconi 3-Stripes to the world. Nearly 80 years later, Adidas continues to make an impact within popular culture, expanding far being ...

IT’S that time of year again. With the 2024-25 season done and dusted, preparations are underway for next term. And one thing ...

We speak to branding experts to decode how Indian brands are using colour not just to catch Gen Z’s eye, but to connect with ...

Suhana Khan is now a brand ambassador for Adidas India. She joins an impressive lineup of brand ambassadors associated with ...

We scored exclusive Father's Day deals on brands Dad loves. Shop Roku streaming devices, golf polos, sneakers from Hoka, Brooks, Nike and more, up to 40% off!

Minecraft x Adidas launches a free DLC with AI companions, real gear, and parkour gameplay that redefines fashion collabs for ...

Set in the picturesque dense woodlands in Lithuania nestled between a tranquil lake and a cool river the niche festival has been dubbed “a well-kept secret”.

Adidas Originals and Sporty & Rich come together again to celebrate off-court tennis style with an apparel, accessories and footwear collection. The sportswear company and Emily Oberg ’s brand are ...

We are thrilled to reveal the brand new Celtic FC x adidas Originals Samba trainers, available to buy in store and online today. The white shoes feature green T-toes as well as the iconic serrated ...

adidas India has announced actor Suhana Khan as the new face of the brand. The partnership aims to spotlight the company’s Originals line, particularly its classic Superstar sneaker franchise ...