Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

Adidas quietly launched Los Angeles Lakers legend Kobe Bryant's second signature basketball shoe with minor changes.

AG (ETR:ADS) saw a decent share price growth of 15% on the XTRA over the last few months. Shareholders may appreciate the recent price jump, but the company still has a way to go before reaching its ...

“We do believe it’s the fastest,” said Charlotte Heidmann, the senior product manager at Adidas, of the new £450 and 138 gram Adizero Adios Pro Evo 2 “super shoe” that will make its ...

Adidas The Adizero Adios Pro Evo 2 retains many aspects that made its predecessor one of the fastest shoes on the planet and simply doubles down on its special sauce. As for ingredients, the new model ...

The new model packs a 10% increase in ... forefoot rocker positioned at 60% of the shoe’s length (similarly to the Adidas Adizero Adios Pro 4), and the Evo 2 is built for aggressive race-day ...

But now, Adidas has leaked the upcoming AE2, and while the performance could be elite—it might even be the best basketball shoe out there ... Terrible. The model feels cheaper than the AE1 ...

The new "Dame Time" sneaker is not a basketball shoe, but rather an Adidas Superstar model and "symbolizes the ... of basketball players in the American pro leagues were wearing them" before ...

Plus, plenty of players opt for basketball ... Pro Volleyball Federation. As you may have guessed from its name, the Adidas Bounce is beloved for its cushioning. It's a truly comfortable shoe ...

And these UAAP rising stars are equipped with this year’s best Puma basketball sneakers, including the Puma All-Pro Nitro ... shoe that I’ve ever worn outside Nike and Adidas.

Learn more Lightstrike Pro is one ... G.T. Cut 3 basketball shoes feature the same ZoomX foam found in its top-of-the-line running models. Nike The F50+ is available now for $300, making it the most ...

The German sneaker giant partnered with Hadid to promote its classic SL72 shoe ... Hadid is a vocal pro-Palestinian model. Picture: Christophe Simon / AFP Though Adidas did not specify the ...